How To Do Keyword Research & Why It Is Important

Importance of Keyword Research

Keyword researching is one of the basic task in SEO and you can say that it is the base. Ranking for the right keyword can provide you a lot of traffic that can convert into money after that. If you rank with wrong keywords it will not give you any advantage. Because getting 'traffic' is not important, the important thing is to get the 'right kind of traffic' or you can say 'relevant traffic' is more important. While selecting your keywords, if you don't spend time on keyword researching than you can't succeed in making your website profitable. Only good keyword researching can provide you good results.

Why Keyword Researching is Important You know the fact that different people use different phrases to search on internet. It is not necessary that the phrase which you have used must be used by other people as well. For example if you want to know the price of iPhone 5, you may type 'iphone 5 price in rupees'. Someone else may type 'iphone 5 price in pkr' or 'price of iphone 5 in rupees' or 'iphone 5 price in pakistan' and so on. You have to select those keywords which are widely used for searching on a specific topic. If you select a keyword which is relevant to your web page, but people don't use that keyword for searching than it is useless to select that keyword even if you rank on top of the first page.

Free Keyword Research Tools

There are different tools which can help you in selecting right kind of keywords that can provide you right kind of traffic. I have listed some free keyword research tools below:

• Google Adwords’ Keyword Tool
• Google Insights for Search
• Google Trends Keyword Demand Prediction
• Microsoft Advertising Intelligence
• Wordtracker’s Free Basic Keyword Demand

How to Use Google Adwords' Keyword Tool

Google Adwords Keyword tool is the basic tool which is widely used for keyword researching. It will give you information about the total number of searches of your selected keyword. It will tell you the average searches of your keyword globally and locally. You can select the local country to check the local searches for your area. It will also suggest you few more keywords which are related to the keyword you've typed. 

Difference b/w Exact and Broad Searches

Make it sure to select the check box "Exact" and note the exact searches. Broad searches should not be given any importance. Same way searches by selecting "Phrase" is not important. It is like if you check searches for "Mobile Prices Pakistan" you will find that "Broad" searches for this keyword will be much higher than exact searches of same keyword. And phrase searches will also be higher than exact. The reason is there are few people who search by writing exactly "Mobile Prices Pakistan" while some search by "Nokia Mobile Prices Pakistan", or "Samsung Mobile Prices Pakistan", or "Latest Mobile Prices Pakistan". So as a broad all the above phrases have "mobile prices pakistan" in search term, but they did't right exactly. 

There is a possibility that you find a keyword which have millions of searches as a broad, but only few hundred people search with that term. So you have to keep it in mind to note the exact searches rather than phrase or broad. 

Keyword Researching Google Adword Tool

Keyword Competition

It will also tell you the competition of the keywords. Many people assumes that this competition tell you about the organic rankings and they assume that if a keyword showing low competition they can bring it on top page easily. But this is wrong, actually this tool is for Google's Adword program and it is paid. So this competition is also for paid campaigns not for organic campaign. 

What is Long Tail Keyword

The last thing that you should take care is to select the long tail keywords for your organic campaign. Because usually people search with long tail keywords. And long tail keywords can provide right kind of traffic that is actually interested in your content. For example, if you select the keyword "mobile prices" and get top page ranking with it (which is very difficult though) than it will bring mostly irrelevant traffic to your site. You have mentioned the prices in Pakistan on your site but the person from India when search mobile prices he will also come to your website but when he will notice that this site is providing price in Pak rupees, he will leave your site. Same way you will get traffic from different countries and they will not be interested in your site. So the right keyword will be "mobile prices in Pakistan" or "nokia mobile prices in Pakistan" will be even better.